Amtrak Phase VII Livery
Vehicle livery design
Amtrak purchased 75 new Siemens ALC-42 locomotives as part of fleet modernization. To signal the change, our team designed the 7th livery in Amtrak’s 50 year history. The new livery expanded on Amtrak’s logo (called the Travelmark) by translating the curves and introducing a fresh colorway. The dynamic system guides the visual language of Amtrak’s brand into the future.
Creative direction by Wally Krantz, designed with Kris Pelletier and Jamahl Umar at FutureBrand.