CPI Card Group

CPI Card Group is a manufacturer of debit cards, credit cards and payment technologies for financial institutions. We worked with the CPI team to create a new logo and visual identity that brought to life a revitalized brand strategy focused on their special relationship with customers.

Whether digital or physical, the rectangular shape of the credit card is central to CPI Card Group’s business. We leveraged this shape to create a dynamic new logo that reflects their suite of catalytic and differentiated products. The negative space within the logo creates a starburst, representing the every day special service CPI Card Group brings to its customers.

Cards follow the same orientation of the logo, creating a simple and unique approach to product photography.