Co-op Solutions

Visual Identity




Co-op Solutions is the largest credit union owned network in the US. It has been connecting the industry’s ATMs and services for over 40 years. Our team created a new logo and visual identity to reflect Co-op’s vision of modernizing and becoming a leading technology company.



The legacy red respects Co-op’s history within the industry, while the new red symbolizes their ambitions in technology. The holding shapes eliminate the need for a hyphen, creating a scalable logo for the modern world.






The squares within the logo inform the grid for the visual identity. The two-color icons and illustrations are inspired by Co-op’s merger of legacy and technology.






Creative direction by Wally Krantz and Amanda Voss, designed at FutureBrand.