Schneider

Schneider is one of the nation’s largest providers of truckload, intermodal and logistics solutions. They approached us to create a new digital marketplace for freight, however their existing visual identity did not effectively translate into digital spaces. We refreshed the color palette, typography, created a scalable icon system and introduced a system graphic. The new visual identity connects Schneider’s legacy of transportation to their ambitions in technology.

A connected and scalable system was created to dial storytelling up and down depending on space limitations. The isometric dimensions of the illustrations allow Schneider to demonstrate their capabilities with more precision, while the icons inform categories, key information and are scalable to the smallest digital spaces.

The visual identity was extended to Schneider FreightPower, a digital freight marketplace connecting carriers to shippers.